All business leaders, at some point, have to ask themselves one very simple question “What value does my business add to the world?”
More often than not, the answer to this question is quite simple. But more often than not it is a challenge to boil down the branching ideas of market applications and opportunity costs, to look past future projections and target group research, and to discover the simple driving force behind the business.
What are we going to solve?
In our case, as we discovered, it is three things:
Building off-the-shelf technology products that solve problems for end-users in the market.
Providing technology solutions in the form of frameworks that help businesses build a cutting-edge industry.
Providing market and technology research and consulting to industries and governments to set the right strategies for a new, evolved world.